Identifying the Target Audience - Music Video
- Jan 27
- 2 min read
Updated: 5 days ago
After analysing multiple music videos, I decided to create a questionnaire for my target audience. I wanted to see what my audience would be when creating a music video, so I created a few questions and tried to get as many answers as possible which allowed me to analyse the impact of conventions.
Do you enjoy watching music videos or you just enjoy listening to the music?
- I enjoy watching the music videos
- I enjoy only the music
-I enjoy both the music and music video
What type of music do you like?
- Rock
- Metal
- Pop
- Rap
- HipHop
- R&B
- Jazz
- other ... (mention what type of music)
What kind of music videos do you enjoy?
- I don't like music videos
- Random clips edited together
- Music videos with a deep meaning
- Clips of the artist performing / their concerts / their tours
Where do you watch music videos and listen to music?
- Spotify
- YouTube
- SoundCloud
- CDs
- Vinyls
- Cassettes
- others ...
What's your favorite music video? (plus artist)
What makes it your favorite?
Would you watch a music video that transmits a message about freedom, rebellion and self-expression?
- yes!
-no
-maybe
What kind of visuals catch your attention the most in music videos?
- the location
- the style
- the mood
- the actors
- other
Would you feel inspired by a music video showing people being themselves?
-yes
-no
-maybe
Do you enjoy characters that enjoy themselves, are care-free, rebellious and don't care if they're being judged?
-yes
-no
-maybe
What type of music video style do you enjoy
- dark
- messy
- vintage
- colorful
- simple
- other ....
What would the "perfect music video" include for you?
These questions will help me acknowledge the conventions I am able to follow and the conventions I have to challenge since I don't have the budget nor locations to do certain things.
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